Consulting - Broadcast Media

Video

Video can be effectivley used on CDs, mini-CDs, on CD business cards to tell about your company, services and products. Video can be used to support and enhance the printed story. CDs may be linked to the client web site.

Radio Broadcasting

Program Development -- from concept to broadcast.  Focus has developed a number of high-quality radio programs.  Radio is an underused medium that provides huge marketing potential for some products and services.  Results can be quantified and often exceed expectations.  Clients span many business sectors: education, finance, insurance, health care, and utilities. 

Custom Radio Programming

A cost-effective marketing tactic is to create a custom radio program that can be local, regional or national.  As an added attraction, other businesses may share in your cost.

We create radio programming from beginning to finished product -- concept development, content design, on-air schedules, script-writing, radio station negotiations, sponsor acquisition, guest planning, and program distribution. Many of the guests we attract are nationally recognized celebrities and experts.

Some of the benefits of Custom Radio Programming are:

• Create a “buzz” and company awareness with your target prospects and customers.
• Immediate Market Awareness
• Association With Known Brands and People
• Expert Status
• Shared Cost
• Increased Sales

We have DEMO CDs and cassettes available.